STR Business Valuation Services
Your property has a value.
Your
has another one entirely.
rental business
A real estate appraisal prices the land and the structure. It says nothing about the booking history, reviews, revenue systems, and operating cash flow that make your short-term rental a business — and that business has its own, separate number.
CPA & CVA credentialed · PTIN P01507469 · STR-specific valuation practice
The Gap
Two appraisals.
Two different assets.
A property appraisal and a business valuation answer different questions, follow different standards, and are usually performed by different professionals entirely. Most STR owners only ever commission one.
Real Property Appraisal
STR Business Valuation
What's measured
Land, structure, fixtures, and comparable sales of similar real estate
Operating cash flow, booking history, guest reviews, licenses, systems, and going-concern goodwill
Standard applied
USPAP real property appraisal standards
Business valuation standards (NACVA / income, market & asset approaches)
Who typically performs it
A licensed real estate appraiser
A credentialed valuation analyst (CVA) with STR operating knowledge
What it captures if you sell
The price a buyer pays for the building
The price a buyer pays for the income stream, brand, and systems attached to it
Where it's required
Mortgage lending, refinancing, property tax appeals
Business sale, SBA/portfolio financing, partner buy-ins, estate & gift planning, buy-sell disputes
Why It Matters
Moments when the business
valuation is the one that counts
If any of these are on the horizon, a real estate appraisal alone will understate — or simply omit — what your STR operation is actually worth.
Sale
Selling the operation, not just the house
A buyer acquiring a performing STR is buying the bookings pipeline and reputation along with the walls. Price it that way.
Estate
Gift & estate planning
Transferring an STR business into a trust or to the next generation requires a defensible, IRS-ready valuation.
Financing
SBA & portfolio lending
Lenders underwriting against operating income need a business valuation, not a residential appraisal, to size the loan correctly.
Dispute
Divorce & partnership disputes
Courts and counsel require a valuation methodology that will hold up to challenge, not a rough multiple on revenue.
Equity
Bringing in a partner or investor
Fair equity splits require a defensible number for what's being contributed to the venture beyond the deed.
Insurance
Casualty & business-interruption claims
Recovering lost operating income after a loss requires proof of what the business was earning — and worth — beforehand.
Buy-Sell
Co-owner buyouts
Buy-sell agreements between STR co-owners hinge on a valuation both sides can trust — before a dispute forces the question.
Strategy
Reinvestment & 1031 planning
Structuring an exchange or reinvestment around the property alone can leave the business value stranded outside the plan.
Methodology
Built on the three recognized valuation approaches — applied to
STR economics
Generic small-business valuation templates don't account for seasonality, platform dependency, or STR-specific risk. Ours does.
Income Approach
Capitalized STR cash flow
A discounted cash flow model built on trailing operating income, with a capitalization rate calibrated to short-term rental risk — not a generic small-business or long-term-rental rate.
Market Approach
STR-specific comparables
Guideline transactions and revenue/EBITDA multiples drawn from actual short-term rental business sales — not general hospitality or unrelated small-business comps.
Asset Approach
Systems, permits & working capital
​FF&E, booking-channel accounts, licenses and permits, and the operating infrastructure that would need to be rebuilt from zero without them.
“If you aren't using an STR-experienced valuation and strategy expert, you are leaving money on the table.”
Dual CPA and CVA (Certified Valuation Analyst) credential — tax strategy and business valuation performed by the same expert, not handed off between firms.
Practice built specifically around short-term rental investors, not general small-business valuation work applied to STRs as an afterthought.
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PTIN P01507469 — valuations delivered alongside the tax strategy context that shapes how the number is used
Offices in Doylestown, PA and Boston, MA, serving STR owners and portfolios nationally.
Get the number your property appraisal doesn't capture.
A short conversation is enough to scope your engagement — whether you're preparing to sell, bring in a partner, refinance, or plan an estate transfer around your STR business.
Doylestown, PA
100 South Main Street, Suite 400
Boston, MA
60 State Street, Suite 700